SEO Specialist

About the Company

Job Location: Noida 142

We are looking for a results-driven SEO Specialist with a minimum of 2 years of experience in search engine optimization (SEO) and website conversion rate optimization (CRO). The ideal candidate will have experience working in direct-to-consumer (D2C) industries and possess a strong understanding of both on-page and off-page SEO strategies.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, competitor analysis, and content optimization.
• Optimize website structure, metadata, internal linking, and technical SEO aspects.
• Monitor and improve site speed, mobile optimization, and user experience (UX) factors.
• Execute link-building strategies to enhance domain authority.
• Analyze and optimize website conversion rates (CRO) through A/B testing and performance tracking.
• Collaborate with content teams to create SEO-friendly blog posts, landing pages, and product descriptions.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
• Stay updated on SEO trends, algorithm changes, and industry best practices.

Qualifications & Requirements

• Minimum 2 years of experience in SEO and website CRO.
• Proven experience in the D2C industry.
• Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Strong understanding of on-page, off-page, and technical SEO.
• Excellent analytical and problem-solving skills.
• Ability to work independently and collaborate with cross-functional teams.