Seo Specialist

Role & responsibilities

SEO Specialist

Preferred candidate profile

• Develop and execute successful SEO strategies to improve organic search visibility and rankings.
  
• Perform ongoing keyword discovery, expansion, and optimization.
  
• Conduct technical SEO audits and recommend solutions for improved site performance.
  
• Optimize website content, landing pages, and blog posts for search engines.
  
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
  
• Collaborate with content, design, and development teams to implement SEO best practices.
  
• Stay updated with the latest SEO trends, algorithm changes, and emerging tools.
  
• Conduct competitor analysis and benchmarking.
  
• Generate performance reports and provide actionable insights.

Advanced SEO & AEO (Answer Engine Optimization):

• Optimize for featured snippets, People Also Ask (PAA), and voice search.
  
• Build strategies to rank in

  Google Discover, AI Overviews, and rich snippets

  .
• Stay updated on AI-driven search trends and integrate them into SEO practices.
  

Performance Tracking & Reporting:

• Use tools like Google Analytics, GA4, Search Console, SEMrush, and Ahrefs to measure performance.
  
• Track KPIs including rankings, impressions, CTR, traffic, conversions, and ROI.
  
• Provide actionable insights and monthly performance reports to management.

Requirements

• 3+ years of hands-on SEO experience

  in on-page, off-page, and technical SEO.
• Proven success in improving organic rankings and traffic for websites.
  
• Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4.
  
• Experience with

  AEO, schema markup, and AI-driven SEO

  .
• Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, Magento, etc.).
  
• Strong analytical and problem-solving skills.
  
• Excellent communication skills for collaboration with content, design, and development teams.