SEO Specialist

Job Description

Key Responsibilities:- Develop and execute off-page SEO strategies to improve domain authority and backlink profiles. Monitor and optimize organic SEO performance across search engines like Google, Bing, etc. Conduct backlink audits, competitor link analysis, and identify opportunities for high-quality link-building. Collaborate with content teams for keyword-rich strategies and ensure alignment with SEO goals. Perform technical audits and coordinate with developers for SEO-friendly site architecture. Track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Stay updated with the latest SEO trends, algorithm updates, and best practices. Maintain ethical link-building strategies and avoid black-hat SEO methods. Develop outreach campaigns and engage with bloggers, influencers, and third-party platforms. Requirements:- Minimum 3 years of hands-on experience in a dedicated SEO Specialist role , focusing on Off-Page and Organic SEO. Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.). Proven track record of increasing organic traffic and keyword rankings . Deep understanding of Google algorithms, ranking factors, and SEO best practices. Excellent communication skills and ability to collaborate with cross-functional teams. Analytical mindset with attention to detail. Knowledge of HTML, WordPress, and basic technical SEO will be a plus. Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹600,000.00 per year Benefits: Paid sick time Paid time off Provident Fund Schedule: Day shift Fixed shift Monday to Friday Weekend availability Work Location: In person