SEO Specialist

Location: [Zirakpur,Chandigarh] / [Remote or On-Site] Employment Type: Full-time About Us:We are a dynamic organization committed to enhancing our online presence and driving organic growth. We are seeking an experienced SEO Specialist to join our team and optimize our digital footprint to achieve higher visibility, traffic, and conversions. Key Responsibilities:Develop and implement effective SEO strategies to improve organic search rankings. Perform keyword research and competitive analysis to guide content and marketing strategies. Optimize website structure, meta tags, headings, URLs, and content for search engines. Conduct on-page and off-page SEO, including link building and content optimization. Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Identify technical SEO issues and provide actionable recommendations. Collaborate with content creators, designers, and developers to ensure SEO best practices are applied. Stay updated with the latest SEO trends, algorithms, and industry changes. Requirements:Proven experience as an SEO Specialist or similar role. Strong understanding of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.). Knowledge of HTML, CSS, and website architecture principles. Experience with content marketing and link building strategies. Analytical mindset with the ability to interpret data and create actionable insights. Excellent communication and teamwork skills. Preferred Qualifications:Experience with e-commerce SEO and platforms like Shopify, WooCommerce, or Magento. Knowledge of local SEO, Google Ads, and social media marketing. Understanding of SEO-friendly content creation and CMS platforms like WordPress