SEO Marketing & Google Ads Executive

Job Summary: We are looking for a results-driven and highly analytical SEO & Google Ads Executive to manage all search engine optimization and paid advertising activities. You will be responsible for managing SEO, SEM campaigns, keyword research, ad copywriting, optimizing ad performance, and tracking analytics to improve ROI and online visibility. Key Responsibilities: SEO (Search Engine Optimization): Conduct in-depth keyword research to guide content teams. Optimize website content, landing pages, and blog posts for search engines. Perform technical SEO audits and implement changes. Build backlinks and manage off-page SEO strategies. Monitor website performance using tools like Google Search Console, Ahrefs, or SEMrush. Generate SEO performance reports and suggest improvements. Google Ads (Search Engine Marketing):Set up, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube). Write compelling ad copies with strong CTAs and keyword targeting. Conduct A/B testing of ads and landing pages. Analyze ad performance metrics and adjust bids, keywords, or strategies as needed. Maintain budget and maximize ROI on PPC spend. Track conversions and set up Google Tag Manager & Analytics for performance tracking. Required Skills & Qualifications: Bachelor's degree in Marketing, IT, Business, or a related field. 1–3 years of proven experience in SEO and Google Ads. Strong knowledge of Google Ads, Analytics, Search Console, and keyword tools. Familiar with tools like SEMrush, Ahrefs, Moz, Ubersuggest, GTmetrix. Excellent analytical, communication, and reporting skills. Up to date with the latest trends and best practices in SEO and SEM. Preferred Qualifications: Google Ads certification and/or Google Analytics certification. Experience with WordPress, Shopify, or other CMS platforms. Basic knowledge of HTML, CSS, and website structure. Experience with Facebook Ads or other digital channels is a plus.