SEO Manager

Strategic Planning & Execution Develop and implement effective SEO strategies aligned with business goals. Define SEO roadmap for website structure, content optimization, link building, and technical SEO. Team Management Lead and mentor a team of SEO executives, analysts, and content writers. Assign tasks, monitor performance, and conduct regular team reviews. Hire, train, and evaluate SEO team members. On-Page and Off-Page SEO Management Oversee all on-page elements, including keyword optimisation, internal linking, meta tags, and content structure. Design and implement high-quality backlink strategies. Technical SEO Oversight Identify and fix technical SEO issues like site speed, crawlability, mobile usability, schema markup, and indexing problems. Collaborate with web developers to implement technical changes. Content Strategy & Optimisation Work with content teams to develop SEO-friendly blog posts, landing pages, and web content. Conduct content audits and update outdated content for improved SEO performance. SEO Tools & Analytics Utilise tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and others. Track and report SEO performance (rankings, traffic, CTR, bounce rate, etc.). Performance Tracking & ROI Measurement Monitor KPIs like organic traffic, conversion rates, keyword rankings, and ROI of SEO activities. Make data-driven decisions to improve campaign performance.