SEO & Content Head

As an experienced Head of SEO, Content & CRO, you will play a crucial role in our team by leading efforts to maximize website traffic, enhance content engagement, and optimize conversion rates to drive business growth. Your responsibilities will include: - Developing and implementing an effective search engine optimization strategy to improve organic search rankings and maximize ROI. - Overseeing the creation, planning, and management of engaging and informative content tailored to our target audience in financial services and stock market trends. - Leading initiatives to improve website elements" effectiveness, including landing pages, user pathways, and call-to-action strategies for enhanced customer acquisition and retention. - Regularly analyzing performance metrics to understand the effectiveness of SEO, content, and CRO strategies and making necessary adjustments. - Leading and expanding the SEO, content, and CRO team, providing training and development to ensure high performance and career growth. - Collaborating closely with marketing, IT, and analytics teams to align SEO and content strategies with overall business objectives. - Staying updated with the latest trends and technologies in SEO, content marketing, and conversion optimization to keep practices ahead of the curve. Qualifications: - Proven experience in SEO, content management, and CRO, preferably in the financial services or stock broking industry. - Strong understanding of Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CRO technologies. - Excellent leadership and team management skills. - Ability to analyze data and provide evidence-based recommendations. - Superior writing and editorial skills. Additionally, you should have knowledge of the stock market, financial products, and brokerage services, experience with CRM software and digital marketing tools, as well as strong problem-solving skills and creativity. If you are interested in this exciting opportunity, kindly send your CV along with the Cover Letter to hrteam@5paisa.com.,