SEO and Ads Specialist

Location:Makarba, Ahmedabad

Employment Type: Full-Time

Experience Required:2–3 Years

About Mayakrit Solutions

Mayakrit Solutions is a creative digital agency helping brands grow through strategic marketing, content creation, and performance-driven campaigns. We are expanding our team and looking for a talented SEO & Ads Specialist to join us.

Role Overview

We are seeking a results-oriented SEO & Ads Specialist who can manage end-to-end search engine optimisation, run high-performing ad campaigns, and contribute to growth across multiple digital platforms. You will work closely with our content, design, and strategy teams to execute measurable digital marketing activities.

Key Responsibilities

SEO Responsibilities:

•⁠ ⁠Conduct keyword research, competitor analysis, and SEO audits.

•⁠ ⁠Optimise website on-page elements: meta tags, headers, URLs, content, internal linking, etc.

•⁠ ⁠Work on off-page SEO including link-building strategies.

•⁠ ⁠Monitor website ranking, organic traffic, and domain performance.

•⁠ ⁠Improve site structure, load speed, and overall technical SEO health.

•⁠ ⁠Collaborate with content creators to ensure SEO-friendly content.

•⁠ ⁠Track performance using Google Analytics, Search Console, and SEO tools.

Ads & Performance Marketing Responsibilities:

•⁠ ⁠Plan, create, and manage ad campaigns across *Meta Ads (Facebook & Instagram)* and *Google Ads*.

•⁠ ⁠Set up campaign structures, ad sets, audience targeting, and budgets.

•⁠ ⁠Analyse KPIs like CTR, CPC, CAC, CPM, ROAS, conversions, etc.

•⁠ ⁠Optimise campaigns to improve performance and lower costs.

•⁠ ⁠A/B test creatives, copy, and landing pages.

•⁠ ⁠Prepare weekly and monthly performance reports.

•⁠ ⁠Stay updated with platform trends and algorithm changes.

Required Skills & Qualifications

•⁠ ⁠2–3 years of proven experience in SEO & Paid Ads (Google + Meta).

•⁠ ⁠Strong understanding of search algorithms and ranking factors.

•⁠ ⁠Ability to manage ad budgets efficiently and deliver ROI.

•⁠ ⁠Hands-on experience with tools like:

 * Google Analytics

 * Google Search Console

 * SEMrush / Ahrefs / Moz

 * Meta Ads Manager

 * Google Ads Manager

•⁠ ⁠Good communication & reporting skills.

•⁠ ⁠Ability to work in a fast-paced, creative agency environment.

Nice-to-Have

•⁠ ⁠Experience with reel strategy or content suggestions.

•⁠ ⁠Basic understanding of landing page optimisation & funnel setup.

•⁠ ⁠Knowledge of Canva or basic design tools (bonus).

What We Offer

•⁠ ⁠Competitive salary based on experience.

•⁠ ⁠Creative, supportive, and growth-focused work culture.

•⁠ ⁠Opportunity to work across multiple brands and industries.

•⁠ ⁠Learning & upskilling opportunities.