SEO Analyst

Job Title: SEO Analyst – Digital Marketing

Key Responsibilities:

● Develop and execute effective SEO strategies to improve organic rankings for targeted keywords.

● Perform comprehensive keyword research and competitor analysis for B2B SaaS sectors.

● Optimize website architecture, on-page content, and technical SEO (site speed, mobile optimization, schema, etc.).

● Collaborate with the content team to create SEO-optimized blogs, whitepapers, eBooks, and case studies.

● Conduct backlink analysis, outreach campaigns, and link-building initiatives.

● Track, analyze, and report on website analytics, keyword rankings, and SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

● Work closely with paid media and social teams to ensure integrated marketing efforts.

● Monitor algorithm updates and implement best practices to maintain search performance.

Required Skills:

● Proven experience as an SEO Analyst or SEO Specialist (preferably in SaaS or cloud telephony domain).

● Strong knowledge of search engine algorithms, ranking factors, and SEO tools (SEMrush, Ahrefs, Screaming Frog).

● Proficiency in Google Analytics, Search Console, and keyword tracking tools.

● Hands-on experience in technical SEO audits and optimization.

● Ability to create SEO content briefs and collaborate with writers.

● Knowledge of Generative Engine Optimization (GEO) is a plus.

● Excellent analytical, communication, and problem-solving skills.

Qualifications:

● Bachelor’s degree in Marketing, IT, or related field.

● 0-2 years of SEO experience.

● Certification in SEO or Digital Marketing (preferred).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Application Question(s):

• What is your current CTC?
• What is your Expected CTC?

Location:

• Ernakulam, Kerala (Required)

Work Location: In person