Senior Social Media Marketing Associate in Jaipur

Key Responsibilities

• Content Creation & Management
• Develop engaging and creative content (posts, stories, videos, reels) for platforms like LinkedIn, Instagram, and Facebook.
• Coordinate with the design and content teams to maintain consistent brand tone and aesthetics.
• Social Media Strategy Execution
• Implement the company’s social media strategy to increase brand awareness and audience engagement.
• Schedule and manage daily posts across platforms using tools like Buffer, Hootsuite, or Meta Business Suite.
• Community Engagement
• Monitor comments, messages, and tags — ensuring timely replies and maintaining positive interactions.
• Build and nurture online communities by engaging with followers and industry peers.
• Analytics & Reporting
• Track performance metrics (reach, engagement, followers, impressions, clicks).
• Prepare weekly/monthly reports with insights and improvement recommendations.
• Campaign Management
• Assist in planning and executing paid ad campaigns on platforms such as LinkedIn, Instagram, or Google Ads.
• Support A/B testing and track ROI on social campaigns.
• Trend Research & Innovation
• Stay updated on social media trends, platform updates, and new content formats.
• Experiment with new ideas to improve reach and engagement.
• Brand Collaboration & Coordination
• Work with internal teams (design, marketing, business development) to align social content with campaigns and company goals.
• Coordinate with external influencers, partners, or agencies when required.
• Content Calendar & Planning
• Maintain an organized posting schedule aligned with marketing and event timelines.
• Ensure content consistency and timely execution.
• Reputation & Feedback Management
• Monitor brand mentions and online sentiment.
• Escalate issues or opportunities for public engagement when relevant.