Senior SFMC Engineer

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and audio to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Within the Economist group, we are in a fortunate situation where we have a thriving B2C circulation business and a growing B2B business, including media, content, event, subscription and consulting.

Salesforce Marketing Cloud Developer

Role & responsibilities

• Developing solutions end-to-end in-line with business requirements and development principles.
• Contributing to technical solution design.
• Liaising and collaborating with marketing and product colleagues to help them get the most out of marketing technology.
• Identifying and delivering on training needs amongst end-users.
• Documenting technical designs, training resources and key engineering decisions.
• Presenting solutions to the wider business and senior leadership.
• Working with QA engineers to make sure quality requirements are met and acceptance criteria satisfied.
• Recommending appropriate marketing tech enhancements and keeping on top of innovations within the marketing automation space.
• Participating in team retros and making recommendations regarding ways of working.
• Adhering to security and data governance principles.
• Adhering to development principles regarding security, resilience and performance.
• Occasionally responding to out-of-hours support requests.

Preferred candidate profile

The ideal skills for the role are:

• Salesforce Marketing Cloud Email Specialist Certification desired.
• Salesforce Marketing Cloud Administrator or Developer Certification desired.
• Advanced knowledge of Salesforce Marketing Cloud, including:
• Journey builder
• Email studio
• Automation studio
• Contact builder
• SFMC connector
• Mobile studio.
• Advertising studio.
• Marketing Cloud data architecture.
• Marketing Cloud administration.
• Advanced HTML and CSS for email.
• Advanced AMPscript.
• Advanced SQL.
• SSJS.
• Experience with data modelling and implementing automated data-driven solutions.
• Knowledge of system integrations.
• An understanding of engineering principles and best practices.
• Leading by example regarding developing with security, resilience and performance in mind.
• Experience improving productivity through the use of AI tools.
• Ability to understand inter-system dependencies.
• Ability to creatively solutionise to meet business requirements.
• Adept at presenting solutions and technical approaches in an easy-to-understand format.
• An understanding of Salesforce CRM.
• Knowledge of the contributors to the cost of SFMC.
• Advanced knowledge of email deliverability and the infrastructure that impacts deliverability.
• Experience working across multiple teams, managing stakeholder expectations and delivering to deadlines.
• An eagerness to pair with fellow developers, share knowledge and coach where appropriate.