Senior SEO Exceutive

Job Description

Objective To strengthen Kansoft’s global online presence by driving organic traffic growth, optimizing multilingual content, and implementing advanced SEO strategies aligned with international lead generation goals. Key Responsibilities Develop and implement a comprehensive SEO strategy targeting international markets including the US, Europe, MENA, and Asia. Apply multilingual SEO best practices such as proper site architecture, hreflang implementation, localization, and geo-specific SERP targeting. Conduct in-depth keyword research and search intent analysis tailored to various regions and industries. Optimize site structure, page load speed, Core Web Vitals, schema markup, and mobile responsiveness across multilingual versions. Lead on-page SEO (meta tags, content optimization, internal linking) and off-page SEO (link-building, guest blogging, digital PR, citations). Collaborate with content, design, and development teams to create and optimize geo-targeted landing pages and localized pillar pages. Set up, monitor, and maintain SEO dashboards and reporting frameworks to track performance, rankings, and regional visibility. Stay updated with Google algorithm changes , AI-driven search trends, and the latest SEO innovations in global and local search. Conduct regular SEO audits and assist with conversion rate optimization (CRO) to improve inbound lead generation from organic traffic. Key Skills & Competencies Strong expertise in Technical SEO and International SEO strategies Proficient in multilingual SEO (hreflang, subdirectories, localization) Familiarity with B2B SEO and lead generation tactics Strong analytical and reporting skills using SEO tools and web analytics Tools & Platforms SEO Tools: Ahrefs, SE Ranking, SEMrush, Screaming Frog, Surfer SEO Analytics & Reporting: Google Search Console, GA4, GTmetrix, Hotjar CMS & Platforms: WordPress, HubSpot CMS Technical: schema.org, HTML basics Preferred Qualifications Bachelor’s degree in Marketing, Communications, IT, or a related field Proven track record of improving organic visibility and generating leads internationally Strong project management and cross-functional collaboration skills