Senior SEO Exceutive

Objective

To strengthen Kansoft’s global online presence by driving organic traffic growth, optimizing multilingual content, and implementing advanced SEO strategies aligned with international lead generation goals.

Key Responsibilities

• Develop and implement a comprehensive SEO strategy targeting international markets including the US, Europe, MENA, and Asia.
• Apply

  multilingual SEO best practices

  such as proper site architecture, hreflang implementation, localization, and geo-specific SERP targeting.
• Conduct in-depth

  keyword research

  and

  search intent analysis

  tailored to various regions and industries.
• Optimize site structure, page load speed, Core Web Vitals, schema markup, and mobile responsiveness across multilingual versions.
• Lead

  on-page SEO

  (meta tags, content optimization, internal linking) and

  off-page SEO

  (link-building, guest blogging, digital PR, citations).
• Collaborate with content, design, and development teams to create and optimize geo-targeted landing pages and localized pillar pages.
• Set up, monitor, and maintain

  SEO dashboards and reporting frameworks

  to track performance, rankings, and regional visibility.
• Stay updated with

  Google algorithm changes

  , AI-driven search trends, and the latest SEO innovations in global and local search.
• Conduct regular

  SEO audits

  and assist with

  conversion rate optimization (CRO)

  to improve inbound lead generation from organic traffic.

Key Skills & Competencies

• Strong expertise in

  Technical SEO

  and

  International SEO

  strategies
• Proficient in

  multilingual SEO

  (hreflang, subdirectories, localization)
• Familiarity with

  B2B SEO

  and lead generation tactics
• Strong analytical and reporting skills using SEO tools and web analytics

Tools & Platforms

• SEO Tools:

  Ahrefs, SE Ranking, SEMrush, Screaming Frog, Surfer SEO

• Analytics & Reporting:

  Google Search Console, GA4, GTmetrix, Hotjar

• CMS & Platforms:

  WordPress, HubSpot CMS

• Technical:

  schema.org, HTML basics

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field
• Proven track record of improving organic visibility and generating leads internationally
• Strong project management and cross-functional collaboration skills