Senior SEO & Ads Specialist

We’re Hiring: Senior SEO & Ads Specialist

Location: Sahibabad, Ghaziabad (Delhi–NCR)
Experience: 4–7 Years
Industry: Apparel, Corporate Gifting, E-commerce

About Us

Exalon is one of India’s fastest-growing brands in corporate gifting and apparel, serving leading corporates, government canteens, and online marketplaces. We are scaling aggressively in B2B and online sales (Amazon, Flipkart, Exalon.in) and are looking for a digital marketing expert to take charge of our SEO & Ads strategy.

Role Overview

We are seeking a Senior SEO & Ads Specialist with proven expertise in driving organic growth and ROI-focused advertising. The ideal candidate will bring hands-on experience in SEO strategy, performance marketing, analytics, and conversion optimization for e-commerce and B2B businesses.

You will be responsible for:

• Driving organic traffic, keyword rankings, and technical SEO improvements.
• Managing ROI-driven ad campaigns across Google, Meta, Amazon, Flipkart, Meesho.
• Delivering measurable results in traffic growth, lead generation, and sales conversions.
• Mentoring and guiding junior SEO/Ads executives.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and site audits.
• Optimize metadata, schema, internal linking, and content.
• Build authority with backlinks, PR, and content partnerships.
• Track and report keyword performance, traffic, and conversions.

Performance Marketing (Ads)

• Plan and execute paid campaigns across Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, Meesho Ads.
• Manage monthly budgets (₹2–10 lakhs) and optimize CPC/CPA.
• Run A/B testing, remarketing, and lookalike audience campaigns.
• Monitor KPIs: CTR, CPL, ROAS, Conversions.

Analytics & Reporting

• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, SimilarWeb.
• Provide weekly/monthly performance dashboards with actionable insights.
• Recommend and execute continuous improvements.

Collaboration

• Work with design/content teams to create SEO-optimized creatives & landing pages.
• Align campaigns with sales and product goals.
• Mentor and guide junior team members (e.g., SEO executives).

Requirements

• 4–7 years of proven experience in SEO + Ads.
• Strong success record in e-commerce SEO and ROI-positive ad campaigns.
• Hands-on expertise with Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
• Strong analytical skills, Excel/Google Sheets proficiency.
• Excellent communication skills.

Preferred Qualifications

• Experience with Amazon, Flipkart, JioMart Ads.
• Familiarity with Shopify/WordPress SEO plugins.
• Google Ads / Meta Ads certifications.
• Prior experience in apparel / lifestyle / FMCG brands is a plus.

Compensation & Growth

₹50,000 – ₹75,000/month + performance incentives (based on ROI & sales impact).

Apply now if you’re ready to scale a growing brand into a national and international success story!

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person