Senior Public Relations Executive

Job Title: Senior PR Executive

Location: Agra and Noida

Experience Required: 3–7 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Executive to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Media Relations:

  Draft and share press releases, articles, and statements. Build and maintain relationships with journalists, editors, and media outlets to ensure regular coverage of brand activities.

• Digital Integrations & Influencer Collaboration:

  Identify opportunities for brand presence on digital platforms (YouTube, Instagram, OTT). Work with influencers, content creators, and production teams for effective brand placements.

• Production & Agency Collaboration:

  Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats.

• Content Development:

  Write and edit authored articles, speeches, op-eds, and other communication materials, maintaining a consistent brand voice.

• Celebrity & Talent Management:

  Coordinate with celebrity managers and talent agencies for endorsements, handling contracts, and campaign communication.

• PR Strategy & Execution:

  Plan and implement PR campaigns aligned with business goals. Monitor media trends and manage brand reputation, including crisis communication when needed.

• Event & Campaign Support:

  Manage PR activities for product launches, webinars, and events, securing pre- and post-event media coverage.

Key Requirements:

• 3 – 7 years of experience in PR, preferably in publishing, FMCG, media, or education.
• Strong media network and influencer connections.
• Experience in digital PR, brand integrations, and influencer marketing.
• Excellent written and verbal communication skills.
• Good knowledge of working with production houses and digital content formats.
• Experience in celebrity coordination is a strong advantage.
• Proactive, well-organized, and detail-oriented.

Preferred Qualifications:

• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• Prior experience in PR agency or consumer brand PR.
• Proven track record of successful PR campaigns and media coverage.