Senior Product Engagement Specialist

We are looking for a data-driven and customer-obsessed Product Engagement Specialist to join our Product Solutions Marketing team. In this role, you ll own the strategy and execution of in-app engagement initiatives using Pendo to drive user activation, product adoption, and long-term retention. You ll collaborate closely with Product, UX, Engineering, and Customer teams to shape a best-in-class user experience through analytics, segmentation, and targeted in-app messaging.

Key Responsibilities

• Define, implement, and manage tagging strategies and analytics frameworks in Pendo to measure user behavior, feature adoption, and product engagement.
• Build and maintain real-time dashboards to surface insights for key stakeholders across Product, Marketing, Partner Success, and Leadership.
• Design, deploy, and optimize in-app experiences including onboarding flows, walkthroughs, tooltips, and announcements that enhance user understanding and value realization.
• Partner cross-functionally with Product Managers, Product Marketing, UX Designers, and Engineers to embed Pendo analytics into the product development lifecycle.
• Conduct regular audits of tags and guides to ensure data accuracy and maintain high usability standards.
• Establish and maintain governance standards, documentation, and best practices for Pendo usage across the organization.
• Support segmentation, targeting strategies, and A/B testing to deliver personalized user experiences and measure impact.
• Translate behavioral data and customer insights into actionable recommendations to improve product usability and customer satisfaction.

Minimum Qualifications

• 4+ years of experience in product engagement, digital adoption, or customer success roles using platforms like Pendo, WalkMe, Appcues, or Gainsight PX.
• Strong understanding of SaaS business models and user behavior analytics, preferably in a B2B or enterprise setting.
• Demonstrated ability to work cross-functionally and influence without authority across Product, Marketing, and Engineering teams.
• Familiarity with behavioral segmentation, user journey mapping, and digital experimentation (e.g., A/B testing).
• Clear, confident communication skills with the ability to turn complex data into compelling, actionable insights.
• Experience with tools such as JIRA, Confluence, or other product collaboration platforms.
• Basic understanding of HTML/CSS/JavaScript is a plus.

Preferred Qualifications

• Experience implementing or governing large-scale digital adoption platforms across multiple product teams.
• Familiarity with customer lifecycle metrics and KPIs (e.g., activation rate, time to value, retention).
• Strong organizational skills and attention to detail when managing large sets of tags, segments, and guides.
• A passion for improving the user experience and making products easier to understand and use.