Senior Product Associate - Marketing Campaign Workflow

Job responsibilities

• Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery


• Considers and plans for upstream and downstream implications of new product features on the overall product experience


• Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customers


• Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle


• Writes the requirements, epics, and user stories to support product development


• Drives discovery for new lines of business, capturing key requirements and writing user stories for the development teams


• Challenges current methods and procedures to identify inefficiencies and opportunities for growth


• Enhances communication between development and business leads so that asks and solutions are clearly understood by both sides


• Is a center for knowledge having a deep curiosity about marketing operations and able to communicate what has been learned to other team members

Required qualifications, capabilities, and skills

• 3+ years of experience or equivalent expertise in product management or a relevant domain area


• Proficient knowledge of the product development life cycle


• Experience in product life cycle activities including discovery and requirements definition


• Developing knowledge of data analytics and data literacy


• Worked with enterprise level applications from Proof of Concept to maintenance of mature environments


• Excellent communication skills comfortable talking to business leads at various levels while also being able to document requirements in formal agile story form


• Developed Business Process Maps in Visio and other like tools and be able to talk to the process


• Experience working in Agile environment and with Agile project methodologies and tools including JIRA

Preferred qualifications, capabilities, and skills