Senior Performance Marketing Manager

About the Role

Senior Performance Marketing Manager

What Youll Do

• Plan, execute, and optimize paid marketing campaigns across Meta, Google, Snapchat, and other relevant channels.
• Own and scale user acquisition efforts while keeping a strong focus on CAC, ROAS, and LTV: CAC ratios.
• Manage large monthly ad budgets with daily and weekly performance tracking and iteration.
• Monitor key metrics, generate performance reports, and extract actionable insights to improve strategy.
• Stay updated with the latest platform changes, algorithm updates, ad formats, and emerging marketing trends.
• Collaborate with product and tech teams to ensure accurate event tracking, seamless pixel and attribution setup, and robust analytics frameworks.

What Were Looking For

3-5 years of hands-on experience running paid campaigns on Meta Ads Manager, Google Ads, YouTube, etc.

???? Proven experience in managing budgets per month with performance ownership.

???? Strong understanding of marketing funnels, user behavior, and conversion tracking.

????? Proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and AppsFlyer.

???? Analytical mindset with the ability to interpret data and make informed decisions.

???? Excellent collaboration skills to work across cross-functional teams.

? Experience in startups is a plus.

The FRND team operates six days a week, with every 1st and 3rd Saturday working.

About FRND

FRND is redefining the way people connect by building a social platform thats not just engaging but also safe, inclusive, and fun. Were a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND

• Impact at Scale:

  Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.

• Rewarding Journey:

  Competitive compensation, equity options, and growth that parallels FRNDs explosive success.

• Learn with the Best:

  Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.

• Freedom to Thrive:

  Enjoy an unlimited leave policy and unparalleled ownership of your work.

• Product-Centric Mindset:

  Work in a company where products take center stage, solving unique challenges with innovative solutions.