Senior Performance Marketing Manager

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
• Perform keyword research to identify high-potential terms and integrate them into web content, meta tags, and headers.
• Conduct SEO audits and recommend on-site optimizations to address technical and content-related issues.
• Collaborate with the content team to create and optimize SEO-friendly content that aligns with keyword strategy.
• Manage and enhance off-site SEO, including link-building campaigns and strategic partnerships to boost domain authority.
• Monitor and analyze site traffic, rankings, and user behavior using SEO and analytics tools.
• Stay current with search engine algorithms and SEO best practices, adjusting strategies accordingly.
• Provide detailed SEO performance reports and actionable insights to marketing and leadership teams.
• Work closely with developers, designers, and content creators to ensure SEO best practices are implemented across projects.
• Align SEO efforts with broader marketing campaigns and business objectives.
• Identify and resolve technical SEO issues such as crawl errors, site speed, and duplicate content.
• Monitor competitor SEO activity and market trends to maintain a competitive edge.
• Research and apply emerging SEO techniques, including voice search and mobile-first indexing.