Senior Nutrition Sales Executive - Trichy

1 - 5 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Contribute to the long-term growth of Abbott Nutrition products in your territory by increasing awareness among Health Care Professionals (HCPs) about the crucial role of nutrition in enhancing quality of life and highlighting the superiority of Abbott products compared to competitors. Your primary objective will be to acquire new business and expand existing business through a multichannel customer engagement strategy that fosters HCP confidence in and loyalty to Abbott brand products. Your responsibilities will include understanding the market and category opportunities within your territory to pinpoint areas for market share growth at the customer/account level. It is essential to stay well-informed about medical and nutritional science, the dynamic healthcare landscape, and emerging digital trends to effectively engage and educate a wide network of HCPs about Abbott products. Develop and implement multichannel customer engagement plans that drive demand for Abbott brand products and increase recommendation rates and market share. Utilize information on customer segmentation, types, and behaviors to tailor customer engagement and account management strategies. Foster strong relationships with HCPs across customer accounts, at varying levels of responsibility and influence, leveraging existing connections to expand your customer network. Encourage HCPs to endorse Abbott products as their preferred brand by enhancing their understanding of the significance of nutrition in patient quality of life and demonstrating how Abbott products contribute to better nutrition through consultative selling dialogues. Craft and deliver a compelling Unique Value Proposition from the HCPs" perspective, focusing on the positioning of Abbott brand products by consistently identifying the needs and priorities of individual HCPs through diverse touchpoints and engagement activities. Conduct effective consultative sales calls that expand HCPs" knowledge of nutritional interventions, the tangible benefits of Abbott brand products, address objections, and secure commitments to recommend Abbott products. Establish target customers and develop detailed customer plans to achieve coverage, frequency, and call rate objectives. Implement customer segmentation, identify new leads/customers, and ensure prompt reporting of daily activities in accordance with the SFE SOP. Utilize data and insights from digital and omnichannel activities to refine HCP profiles and select engagement strategies tailored to each HCP's preferences and objectives. Collaborate with cross-functional teams such as Marketing, SFE, and CRM to support patient education on nutrition and Abbott brands, influence customer and patient choices of nutrition products, and deliver a consistent end-to-end customer engagement experience. Monitor progress against customer and account objectives outlined in the account plan and take necessary actions to meet targets and KPIs on a monthly, quarterly, and annual basis as directed by the Sales Manager. Ensure all actions are aligned with compliance and regulatory standards. Minimum Qualifications: - Graduate in any field - Major/Field of Study: Medicine, science, pharmaceuticals/nutrition Minimum Work Experience: - Minimum 1+ years of relevant experience. - Minimum of 1 year's experience in Pharma/Nutrition Industry - Up to 5 years of experience for Grade 12 and 5+ years for Grade 13 - Attainment of 60% in the written test - Excellent product knowledge translating into effective in-clinic performance - Proficient understanding of nutrition science - Ability to establish connections, develop contacts and relationships effortlessly - Strong numerical skills and a collaborative team player,

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