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Senior MarTech Specialist

Senior MarTech Specialist

Mindtree

11 - 15 years

35 - 40 Lacs

pune

Posted:-1 days ago| Platform:

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Skills Required

data analysis architecture compliance data governance manager technology workflow microsoft dynamics troubleshooting marketing automation support lead

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

We are looking for a Senior MarTech Specialist with handson expertise in Marketo Microsoft Dynamics CE and Customer Data Platforms CDP This role is responsible for designing configuring and optimizing marketing automation workflows to support scalable datadriven campaigns and seamless integrations across the marketing technology stack

Key Responsibilities

Design and implement marketing automation workflows using Marketo to support lead nurturing scoring and campaign execution Integrate and optimize data flows between Marketo Microsoft Dynamics CE and CDP platforms to ensure consistent and actionable customer data Collaborate with crossfunctional teams to define requirements and deliver solutions that align with business goals Monitor and enhance campaign performance through data analysis and workflow refinement Ensure compliance with data governance and privacy standards across all marketing systems

Key Skills Expertise

Advanced proficiency in Marketo and Microsoft Dynamics CE Strong understanding of CDP architecture and data activation strategies Experience in designing scalable automated marketing workflows Ability to troubleshoot and optimize integrations across platforms Excellent communication and documentation skills

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Senior MarTech Specialist