Senior Marketing Strategist

Location:

Experience: 712 years

Employment Type:

About the Role

Senior Marketing Strategist

Key Responsibilities

• Own and drive the overall

  marketing strategy

  aligned with business objectives
• Define

  brand strategy, positioning, and messaging frameworks

• Lead

  go-to-market (GTM) planning

  for new initiatives and offerings
• Provide strategic direction for

  growth marketing and campaign planning

• Conduct

  market research and competitor analysis

• Review

  marketing analytics

  to measure performance and ROI
• Partner with internal teams and external agencies for execution alignment
• Support

  B2B and/or B2C

  marketing initiatives, as applicable

Required Skills & Experience

• 712 years of experience in

  strategic marketing, brand strategy, or growth marketing

• Proven experience with

  GTM strategy and campaign planning

• Strong understanding of

  B2B marketing and/or B2C marketing

• Data-driven mindset with exposure to

  marketing analytics

• Excellent communication and stakeholder management skills

Why Join HFI

• Strategic ownership with visible business impact
• Opportunity to shape brand and growth in a respected niche segment
• High autonomy without hierarchical constraints

About Hum Fauji Initiatives (HFI)

Hum Fauji Initiatives (HFI) is a SEBI Registered Investment Advisor (Corporate) and an ISO 9001:2015 certified organisation, serving a niche and highly respected clientele - serving and retired Armed Forces officers and their families.

Ranked among the top 60 financial advisory firms in India,

one of India's Top 25 Future Ready Organisations

zero tolerance for compromise.

Guidelines for sending Applications:

we will review applications sent by email only for this post.

[HIDDEN TEXT]

Application Senior Marketing Strategist: [Your Name]

email body

Q1. What specifically attracted you to this role at Hum Fauji Initiatives

(150250 words)

Q2. Briefly describe one marketing strategy or GTM initiative you have led that had measurable impact.

(What was the objective, what did you do, and what changed)

Q3. What type of organisation and role environment do you perform best in

(Startup / growing / structured / hybrid and why)

Q4. Current location, notice period, and compensation expectations.

Due to the volume of applications anticipated, only shortlisted candidates will be contacted.