Posted:11 hours ago|
Platform:
Work from Office
Full Time
Develop and execute a comprehensive lead generation strategy focused on quality pipeline creation across target industries and regions.
Lead account-based marketing (ABM) initiatives targeting strategic enterprise accounts.
Design and launch product-centric marketing campaigns aligned with go-to-market (GTM) strategies and new product releases.
Manage external partners and agencies handling outbound activities, including cold calling, regional appointment setting, and database outreach.
Set KPIs and monitor performance of outsourcing vendors to ensure alignment with lead generation targets.
Collaborate closely with Sales to ensure marketing-qualified leads (MQLs) are effectively converted to sales-qualified leads (SQLs).
Leverage a mix of digital channels including SEO, PPC, paid social, content syndication, email campaigns, and webinars to drive awareness and engagement.
Work cross-functionally with content, product marketing, and sales teams to develop campaign assets, messaging, and sales enablement tools.
Utilize marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) for campaign execution, tracking, and lead nurturing.
Measure and optimize campaigns through analytics, A/B testing, and reporting.
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