Senior Marketing Manager / Director Of Marketing

Job Description

ACHNET Inc. is seeking a highly experienced and results-oriented Senior Marketing Manager / Director of Marketing to lead and oversee all marketing activities. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, generate leads, and achieve revenue targets. This role requires a deep understanding of marketing principles, excellent leadership skills, and a proven track record of success in a similar role. Key Responsibilities: Develop and execute integrated marketing strategies aligned with the companys overall business objectives. Lead and manage the marketing team, providing guidance, mentorship, and performance evaluations. Oversee market research and analysis to identify target audiences, market trends, and competitive landscape. Manage the marketing budget and allocate resources effectively to maximize ROI. Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts. Monitor and analyze marketing campaign performance, making data-driven decisions to optimize results. Stay up-to-date with the latest marketing trends and technologies, and implement innovative strategies. Educational Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Must-Have Skills: Proven experience in developing and executing successful marketing strategies. Strong leadership and team management skills. Excellent communication, interpersonal, and presentation skills. In-depth knowledge of digital marketing, including SEO, SEM, social media, and content marketing. Experience with marketing automation tools and CRM systems such as HubSpot Experience in LinkedIn marketing for HR Tech products Good-to-Have Skills: Experience in the HR Tech industry. Familiarity with AI-driven marketing tools. Experience using Applicant Tracking Systems (ATS). Pay Rate/Salary: Competitive salary commensurate with experience. Number of Openings: 1 QUALIFICATIONS Must Have Skills Marketing strategies Leadership Team management Communication Interpersonal skills Presentation skills SEO SEM Social media Content marketing Marketing automation CRM HubSpot LinkedIn marketing Good To Have Skills HR Tech industry AI-driven marketing tools ATS Minimum Education Level Bachelors or Equivalent