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Remote, TX, US The Bentley Marketing Data Analytics team is seeking a Senior Marketing Data Manager to shape the how Bentley designs, governs, and reports marketing and sales pipeline data.
This role will report to the Director, Marketing Systems and Analytics, and serves as a bridge between business stakeholders, marketing platform owners, and analytics teams to ensure that our marketing data model is strategically aligned with business objectives and technically capable of supporting advanced attribution, segmentation, and ROI analysis.
The Senior Marketing Data Strategy Manager will be responsible for designing, enriching, and maintaining the marketing data model and ecosystem to improve pipeline measures, segmentation accuracy, and support multi-touch attribution.
This is a high-impact, cross-functional role requiring strong expertise in data strategy, governance, and integration across marketing and sales platforms.
Responsibilities: Data Strategy Governance further develop t end marketing data model to enable robust reporting and insights across the Define and enforce data governance standards, ensuring consistency, accuracy, and alignment across platforms.
key data definitions and structures in partnership with data analysts and platform owners. Attribution Pipeline Visibility processes that track contact acquisition, campaign performance, and pipeline contribution across multiple touchpoints. Partner with analytics teams to support multi-touch attribution models and ROI frameworks.
Audience Segmentation Enrichment Collaborate with campaign owners and field marketers to design data collection strategies that support effective audience segmentation. Ops to d evelop enrichment approaches to improve contact data quality and strengthen his an individual contributor Work closely with stakeholders in Go-to-Market the Bentley Data Office to ensure that evolving business processes are reflected in the marketing data model. platform power users (e. Salesforce, Marketo, GA4) to technical execution with strategic data needs. This is a full-time role expected to work with global team members and his role require and other colleagues of the company by and meeting functions. his role but there may be the occasional opportunity to travel to a Bentley office location to meet with colleagues in person. Requires sitting or standing at will while performing work on a compute r. Qualifications: 7+ years of experience in marketing data strategy, analytics, or related roles.
expertise in structuring, governing, and enriching marketing data. Strong knowledge of data collection, integration, and reporting processes across multiple platforms.
Experience collaborating with business stakeholders to translate marketing into data requirements. Demonstrated ability to design scalable data models that support attribution and segmentation.
In-depth experience reports including bucket functions and calculated fields building dashboards in Power BI or similar and typical ETL practices Experience working in Salesforce and Marketo environments. Familiarity with Google , Snowflake, or similar cloud data warehouses. Prior experience in an enterprise or B2B environment with complex, multi-channel marketing ecosystems.
What We Offer: and culture please see An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this about how we got our start. An attractive salary and benefits package. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
A company committed to making a real difference by advancing the world s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success for an insight into our global impact. Who We Are: Equal Opportunity Employer: Data Management, Data Modeler, Engineer, Data, Engineering
