Senior Manager Performance marketing

At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a Senior Manager - Performance Marketing, you will lead strategy,execution, and optimization of paid media campaigns across multiple channels and markets. You’ll manage a high-performing team, oversee significant marketing budgets, and drive measurable business results through data-led decision-making and creative excellence..

What You’ll Do

• Strategic leadership - Define the performance marketing roadmap, aligning with business growth targets and brand objectives.
• Multi-channel management - Oversee campaigns across Google, Meta, YouTube, programmatic, affiliates, and emerging platforms.
• Team management - Lead, mentor, and upskill a team of performance marketers to deliver best-in-class execution.
• Data-driven optimization - Use analytics, attribution models, and experimentation to improve CAC, LTV, and ROI.
• Budget ownership - Manage large-scale marketing budgets, ensuring optimal allocation across markets and channels.
• Creative direction - Collaborate with design and content teams to produce high-impact creatives and landing pages.
• Testing & innovation - Lead A/B tests on creatives, targeting, bidding strategies, and funnel optimizations.
• Market expansion - Develop strategies for entering new geographies and scaling campaigns internationally.
• Stakeholder collaboration - Work closely with product, growth, brand, and analytics teams to drive aligned outcomes.
• Performance reporting - Deliver actionable insights and recommendations to senior leadership.

What We’re Looking For

• 5-10 years of experience in performance marketing, with at least 2-3 years in a startup.
• Proven success in GTM, managing large budgets and scaling acquisition campaigns profitably.
• Strong Understanding of App ecosystem including MMP - Appsflyer etc
• Experience in driving Creative strategy for performance marketing.
• AI Native thinker. Have experience in using various advanced AI tools to drive and optimize Marketing campaigns including driving Static and Video Ads.
• Deep expertise in App marketing - Android and iOS. Also exhibit handson understanding of MMP, Marketing Attribution & Analytics
• Strong Hands on experience with Ads platforms - Meta, Google. Apple search ads, Tiktok etc
• Bachelor’s or Master’s degree in Marketing, Business, or related field.