Senior Graphic Designer

Job Title: Graphic Designer

Department: Creative Unit

Location: Chennai

Reporting To: Creative Director

Employment Type: Full-time (Campaign Contract)

About Demos

Disruption is inevitable - and Indian politics has long awaited a_ positive one._

Demos Project partners with organizations determined to do things differently —

with strategy, speed, and substance. We work with leaders who have a healthy

impatience for change, helping them build long-term strategies and in-house

growth platforms that truly connect with people.

At our core, we_ put people first - and the rest follows._

We believe in designing campaigns that listen deeply, engage authentically, and

communicate meaningfully. Our approach blends insight with innovation — crafting

political strategies that remain rooted in people, purpose, and progress.

https://demosindia.com

Role Overview

At Demos Project, the Graphic Designer will be a key visual lead in a

fast-paced, high-volume political digital campaign. This individual will be

responsible for designing, supervising, and optimizing creative assets across

digital platforms, ensuring message clarity and visual consistency. The

candidate must demonstrate strong creative thinking, technical execution,

and leadership capabilities while navigating the cultural and political

landscape of Tamil Nadu.

Core Responsibilities

1. Design Execution and Conceptualization

● Design high-quality static content such as posters, carousels, digital

flyers, infographics, thumbnails, event graphics, and visual storytelling

formats.

● Convert political themes, briefs, and scripts into powerful visuals that

engage and inform.

● Adapt designs for multiple content series, campaign types, and

audience segments.

● Incorporate Tamil visual cues, typography, and symbolic elements

wherever necessary.

2. Visual Branding and Template Systems

● Build and manage a visual template system for recurring content series.

● Define style guides for font usage, color schemes, layout grids,

iconography, watermarking, and campaign identity.

● Ensure uniformity and branding across all campaign creatives.

3. Team Leadership and Quality Control

● Supervise and mentor junior designers and interns in delivering daily

outputs.

● Review all designs for visual accuracy, brand alignment, and content

sensitivity.

● Collaborate with the Creative Director to manage the workflow

calendar, maintain deadlines, and deliver high-volume assets with

consistent quality.

4. Collaboration with Cross-Functional Units

● Work closely with copywriters, video editors, social media managers,

memers, and ads teams to align creative design with broader campaign

goals.

● Participate in daily briefings to align visuals with messaging direction.

● Integrate platform insights and performance data to refine creative

strategy.

5. Format Optimization and Platform-Specific Design

● Create design assets optimized for multiple platforms:

o Instagram/Facebook: Carousels, quote posters, regional language

visuals

o YouTube: Thumbnails, banners, channel art

o Twitter/X: Text visuals, issue cards, one-liners

● Ensure creatives meet platform specs and content flow standards.

6. Political and Cultural Sensitivity

● Design creatives that reflect political tone, regional sentiments, and

cultural nuances.

● Create visual responses to events, developments, or trends with speed

and clarity.

● Maintain legal, ethical, and narrative discipline while designing political

materials.

Required Qualifications and Skills

Education

● Bachelor’s or Master’s degree in Visual Communication, Graphic Design,

Fine Arts, or related disciplines.

Experience

● 2–5 years of relevant experience in a campaign, branding agency,

newsroom, or fast-paced media environment.

● Must have handled multi-platform content design workflows, preferably

for Tamil-speaking audiences or political campaigns.

Technical Proficiency

● Advanced skills in Adobe Photoshop and Illustrator.

● Familiarity with InDesign, Canva, and basic video tools is preferred.

● Experience with Tamil text placement and bilingual layouts.

● Motion or animation design exposure is a plus but not mandatory.

Creative and Soft Skills

● Strong visual storytelling, attention to detail, and layout discipline.

● Proven ability to think quickly and creatively under pressure.

● Strong communication, feedback, and team collaboration skills.

Work Environment and Expectations

● Willing to work late hours and weekends, especially during high-activity

campaign phases.

● Must operate with complete confidentiality on sensitive political

content.

● Comfortable working in high-pressure, feedback-intensive campaign

settings.

How to Apply

• Interested candidates may send their resumes to hiring@demosindia.com
• For more information, visit our career portal: https://demosindia.com/careers.php.

Job Type: Contractual / Temporary
Contract length: 5 months

Pay: ₹15,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Chennai District, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your Current CTC per annum ?
• What is your Expected CTC per annum ?
• We are looking to fill this Position Immediately, How Earliest you could join if selected ?

Location:

• Chennai District, Tamil Nadu (Preferred)

Work Location: In person