Senior Google Ads Specialist (Performance Marketing)

Job Title: Senior Google Ads Specialist (Performance Marketing)

Location: Chennai (Office-based)

Experience: 4+ years (hardcore Google Ads campaign ownership)

About the Role

We are seeking a highly skilled Google Ads Specialist who can independently set up, optimize, and scale Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video. This role requires someone who lives and breathes performance marketing, understands the full funnel, and can deliver measurable ROI for high-budget campaigns.

Key Responsibilities

• End-to-end 

  setup and management

   of Google Ads campaigns (Search, Display, Shopping, Performance Max, Video).
• Develop 

  campaign strategies

   to maximize ROAS, lead generation, and conversions.
• Conduct advanced 

  keyword research, audience segmentation, and competitor analysis

  .
• Optimize campaigns daily through 

  bidding strategies, negative keywords, ad copy A/B testing, and funnel adjustments

  .
• Manage 

  high-budget accounts ($50K+/month)

   with strong focus on cost efficiency and performance.
• Implement 

  conversion tracking

   via GA4 and GTM for accurate measurement and reporting.
• Scale campaigns by identifying new growth opportunities, remarketing funnels, and seasonality adjustments.
• Generate 

  insightful reports and dashboards

   on campaign performance and recommend actionable improvements.
• Collaborate with content, SEO, and design teams to align ads with landing pages and maximize conversions.

Required Skills & Experience

• 4+ years of 

  hands-on experience

   in Google Ads campaign management.
• Proven track record of 

  independently managing and scaling

   campaigns with budgets exceeding $50K/month.
• Strong knowledge of 

  Search, Display, Shopping, Performance Max, and Video Ads

  .
• Expertise in 

  conversion tracking setup (GA4, GTM, enhanced conversions, offline conversions)

  .
• Deep understanding of 

  bidding strategies, attribution models, and ROI optimization

  .
• Strong analytical skills with ability to translate data into performance insights.

• Google Ads Certifications

   (Search, Display, Shopping, Video, Measurement) preferred.
• Familiarity with e-commerce and lead-gen campaign strategies is a plus.

What We Offer

• Opportunity to work on 

  high-budget, international campaigns

  .
• A performance-driven culture with 

  freedom to experiment and innovate

  .
• Competitive salary and growth opportunities based on proven ROI delivery.

Job Type: Full-time

Benefits:

• Provident Fund

Work Location: In person