Senior Google Ads Specialist (Performance Marketing)

Job Title: Senior Google Ads Specialist (Performance Marketing)

Location: Chennai (Office-based)

Experience: 4+ years (hardcore Google Ads campaign ownership)

About the Role

We are seeking a highly skilled Google Ads Specialist who can independently set up, optimize, and scale Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video. This role requires someone who lives and breathes performance marketing, understands the full funnel, and can deliver measurable ROI for high-budget campaigns.

Key Responsibilities

• End-to-end setup and management of Google Ads campaigns (Search, Display, Shopping, Performance Max, Video).
• Develop campaign strategies to maximize ROAS, lead generation, and conversions.
• Conduct advanced keyword research, audience segmentation, and competitor analysis.
• Optimize campaigns daily through bidding strategies, negative keywords, ad copy A/B testing, and funnel adjustments.
• Manage high-budget accounts ($50K+/month) with strong focus on cost efficiency and performance.
• Implement conversion tracking via GA4 and GTM for accurate measurement and reporting.
• Scale campaigns by identifying new growth opportunities, remarketing funnels, and seasonality adjustments.
• Generate insightful reports and dashboards on campaign performance and recommend actionable improvements.
• Collaborate with content, SEO, and design teams to align ads with landing pages and maximize conversions.

Required Skills & Experience

• 4+ years of hands-on experience in Google Ads campaign management.
• Proven track record of independently managing and scaling campaigns with budgets exceeding $50K/month.
• Strong knowledge of Search, Display, Shopping, Performance Max, and Video Ads.
• Expertise in conversion tracking setup (GA4, GTM, enhanced conversions, offline conversions).
• Deep understanding of bidding strategies, attribution models, and ROI optimization.
• Strong analytical skills with ability to translate data into performance insights.
• Google Ads Certifications (Search, Display, Shopping, Video, Measurement) preferred.
• Familiarity with e-commerce and lead-gen campaign strategies is a plus.

What We Offer

• Opportunity to work on high-budget, international campaigns.
• A performance-driven culture with freedom to experiment and innovate.
• Competitive salary and growth opportunities based on proven ROI delivery.

Job Type: Full-time

Benefits:

• Provident Fund

Work Location: In person