Senior Executive - Social Media

As a Social Media Executive, your main responsibilities will include content creation, curation, and campaign management. You will need to craft engaging posts, reels, and stories tailored to each platform, as well as source or design visuals that align with the brand voice. In addition, you will be responsible for planning and executing social media campaigns to drive awareness and engagement. Managing content calendars and scheduling posts consistently will also be part of your role. Community engagement is key in this position, as you will need to respond promptly to comments, messages, and mentions. Building relationships with followers and nurturing online communities will be essential for success. Tracking performance metrics such as reach, engagement, and conversions will be important, as you will need to share actionable insights and recommendations for improvement based on this data. Ensuring brand consistency by reflecting brand guidelines and tone of voice in all content is crucial, and collaborating with design and marketing teams for cohesive campaigns will be necessary. Staying updated with the latest trends, tools, and platform updates is also part of the role, as you will need to propose fresh ideas to keep the brand ahead of the curve. Identifying and engaging with relevant influencers and brand advocates, as well as tracking influencer campaigns and measuring their impact, will also be important tasks. Additionally, assisting in setting up and optimizing paid social media ads, monitoring ad performance to achieve KPIs, and working on both full-time and part-time schedules in a day shift at the in-person work location may be required.,