Senior Executive - Social Media

As a Social Media Executive, your main responsibilities will include: - Creating engaging posts, reels, and stories tailored to each platform - Curating content and managing social media campaigns - Sourcing or designing visuals that align with the brand voice - Planning and executing social media campaigns to drive awareness and engagement - Managing content calendars and scheduling posts consistently - Responding promptly to comments, messages, and mentions for community engagement - Building relationships with followers and nurturing online communities - Tracking performance metrics such as reach, engagement, and conversions - Sharing actionable insights and recommendations for improvement based on data - Ensuring brand consistency by reflecting brand guidelines and tone of voice in all content - Collaborating with design and marketing teams for cohesive campaigns - Staying updated with the latest trends, tools, and platform updates - Proposing fresh ideas to keep the brand ahead of the curve - Identifying and engaging with relevant influencers and brand advocates - Tracking influencer campaigns and measuring their impact - Assisting in setting up and optimizing paid social media ads - Monitoring ad performance to achieve KPIs - Working on both full-time and part-time schedules in a day shift at the in-person work location Qualifications Required: - Proven experience as a Social Media Executive or similar role - Solid knowledge of social media platforms and tools - Strong written and verbal communication skills - Creative thinking and problem-solving abilities - Ability to work well in a team environment - Familiarity with paid social media advertising - Analytical mindset with the ability to interpret data and draw insights (Note: No additional details about the company were provided in the job description),