Senior Executive - Social Media

Role Overview: As a Social Media Executive, your main responsibility will be to create, curate, and manage social media content and campaigns. You will be tasked with crafting engaging posts, reels, and stories tailored for each platform, as well as sourcing or designing visuals that resonate with the brand voice. Key Responsibilities: - Plan and execute social media campaigns to increase awareness and engagement - Manage content calendars and ensure consistent post scheduling - Engage with the online community by promptly responding to comments, messages, and mentions - Build relationships with followers and nurture online communities - Track performance metrics like reach, engagement, and conversions to provide actionable insights and recommendations - Maintain brand consistency by adhering to brand guidelines and tone of voice in all content - Collaborate with design and marketing teams for cohesive campaigns - Stay updated on the latest trends, tools, and platform updates to propose innovative ideas - Identify and engage with influencers and brand advocates, track influencer campaigns, and measure their impact - Assist in setting up and optimizing paid social media ads, monitor ad performance to achieve KPIs - Work on both full-time and part-time schedules in a day shift at the in-person work location Qualifications Required: - Proven experience in social media management - Strong knowledge of various social media platforms and their best practices - Excellent communication skills and the ability to engage with online communities effectively - Proficiency in analyzing data and deriving insights to improve social media strategies - Creative thinking and the ability to propose fresh ideas to enhance brand presence - Familiarity with setting up and optimizing paid social media ads - Ability to work collaboratively with cross-functional teams - Stay updated with the latest industry trends and platform updates (Note: No additional details about the company were provided in the job description.),