Senior Executive - Public Relations

Key Skills:

Roles and Responsibilities:

• Media mapping and industry-relevant journalists' story tracking.
• Develop and maintain strong relationships with journalists, influencers, and media outlets.
• Secure media coverage and placements across relevant publications.
• Monitor industry trends and proactively pitch story ideas.
• Draft press releases, media briefs, and thought leadership articles.
• Keen to learn and understand business objectives and draft PR strategies.
• Plan and execute PR campaigns, ensuring alignment with brand goals.
• Manage media interviews, press conferences, and event communications.
• Track media coverage, analyze PR performance, and provide insights.
• Prepare reports and presentations showcasing campaign effectiveness.

Skills Required:

• Strong understanding of PR concepts, media relations, and brand communication
• Excellent verbal and written communication skills
• Ability to build and maintain media relationships
• Strong storytelling and content creation capabilities
• Proficiency in drafting press releases, briefs, and articles
• Good analytical skills for tracking campaigns and media coverage
• Ability to work in a fast-paced environment and manage multiple tasks
• Creativity, enthusiasm, and willingness to learn
• Basic understanding of PR tools, media databases, and reporting platforms

Education: