Job
Description
Role overview: As a Senior Executive \u2013 Outbound Marketing , you will lead and scale outbound lead generation strategies across digital and offline channels. This role is frontline and relationship-driven , focusing on identifying new market opportunities, managing outreach campaigns, driving foot-on-the-ground activations, and aligning outbound initiatives with revenue targets. You will directly contribute to the pipeline by executing and optimizing outbound experiments. Key Responsibilities: Own SQL/meeting booking targets in coordination with the sales team. Build and run outbound campaigns via LinkedIn, Google, email, and WhatsApp, targeting B2B prospects. Identify and experiment with new channels and formats for lead generation (webinars, partnerships, events). Own lead capture, follow-up strategy, and performance analysis of field events. Represent the company at B2B events and initiate cold conversations. Requirements What we are looking for: Up to 3 years of experience in B2B outbound marketing, field activations, or business development. Proficiency in outbound tools (Apollo, LinkedIn Sales Nav, Mailmodo, Lemlist). Excellent written & verbal communication skills with a persuasive approach. Strong understanding of outbound funnels, targeting strategy, and lead qualification. Comfortable with fieldwork and face-to-face client interactions (if applicable). Key Skills & Tools: Campaign Management Tools: Google Ads, LinkedIn Campaign Manager, Meta Business Suite CRM & Analytics: HubSpot, Zoho CRM, Google Analytics Event Marketing: Webinars, offline events, awareness activations Reporting & Strategy: Excel, PowerPoint, MIS dashboards Bonus: Familiarity with SEO/SEM, WhatsApp Business campaigns, UTM tracking Benefits Why join us? This role offers an exciting opportunity to build PadCare\u2019s outbound marketing engine from the ground up. You will work on purpose-led campaigns, partner with sustainability-driven enterprises, and directly contribute to our mission of a waste-free, inclusive future. With exposure to performance marketing, brand partnerships, and campaign strategy, this position is a gateway to senior roles in demand generation or growth marketing. Purpose With Impact : Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women\u2019s health, the environment, and sanitation workers dignity. Eco-Warrior in Action : Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions\u2014real impact, not just buzzwords. Innovation Meets Heart : Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy. Grow With Us : We\u2019re a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact. A Culture That Cares : Work in a space where collaboration, inclusivity, and purpose aren\u2019t just values\u2014they\u2019re how we roll every day.
