Senior Executive Media Planning

Xaxis

2 - 4 years

4 - 8 Lacs

mumbai gurugram bengaluru

Posted:4 days ago| Platform:

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Skills Required

global operations analytical skills interpersonal skills contract management senior executive software marketing wellness research advertising media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
Communicate effectively across all levels of the team and across all practices.
Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
Conduct research and compile data to guide and support planning and optimization recommendations.
Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
Collaborate with Activation teams to complete the detail of the plan in Olive.
Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
Prepare data for reporting and analysis.
Support the team in making optimisation recommendations.
Assist in the management of testing plans for assigned campaigns.
Contribute to internal case studies for the sharing of learning and best practice.
Meet with vendors and attend presentations to build knowledge of the media landscape

Skills and Experience

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clientskey contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
Bachelors degree in marketing, advertising, business, or a related field.
2-4 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
Familiarity with media buying, negotiation, and contract management.
Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus)
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Computer literate with good skills in all basic Office programs (including Excel)
Creative thinking and problem-solving abilities.
A passion for everything media and advertising, coupled with a continued desire to expand your knowledge

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