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Elite Foods Pvt. Ltd.
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Senior Executive Marketing

Senior Executive Marketing

Elite Foods Pvt. Ltd.

5 - 9 years

0 Lacs

kochi kerala

Posted:3 days ago| Platform: Shine logo

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Skills Required

media planning coordination brand awareness vendor management budget tracking competitor analysis trade activation new product development npd retail promotion

Work Mode

On-site

Job Type

Full Time

Job Description

The role involves assisting in planning and coordinating mass media campaigns across various platforms to enhance brand recall. This includes collaboration with media agencies to finalize media plans, ensure timely release, and monitor campaign performance. Additionally, coordination with the digital team is required to increase brand awareness on social platforms. Working with vendors and the sales team to implement visibility elements like shelf strips, flanges, standee, and outdoor branding is a crucial aspect of the role. It also involves tracking and documenting the effectiveness of both Above The Line (ATL) and Below The Line (BTL) campaigns using performance data, field reports, and digital metrics. Collaboration with finance and procurement teams is necessary to manage vendors, release purchase orders, and monitor the annual budget. Regularly reviewing competitor media presence, themes, and on-ground activations is essential to stay updated with industry trends. Driving the execution of New Product Development (NPD) activities and coordinating with the regional sales team for trade activation are key responsibilities. Ensuring the utilization of Point of Purchase (POP) materials in the market and suggesting retail schemes and promotions are also part of the role. Industry Preference: FMCG / Packaged Food / Consumer Goods Companies Locations: Kochi & Chennai Number of Positions: 2 Interested candidates can email their updated resumes to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com.,

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Senior Executive Marketing