Senior Executive Marketing

As a candidate for the role, you will be responsible for assisting in planning and coordinating mass media campaigns across various platforms to enhance brand recall. This includes collaborating with media agencies to finalize media plans, ensuring timely release, and monitoring campaign performance. Additionally, coordination with the digital team is required to increase brand awareness on social platforms. Your key responsibilities will include: - Working with vendors and the sales team to implement visibility elements like shelf strips, flanges, standee, and outdoor branding - Tracking and documenting the effectiveness of both Above The Line (ATL) and Below The Line (BTL) campaigns using performance data, field reports, and digital metrics - Collaborating with finance and procurement teams to manage vendors, release purchase orders, and monitor the annual budget - Regularly reviewing competitor media presence, themes, and on-ground activations to stay updated with industry trends - Driving the execution of New Product Development (NPD) activities and coordinating with the regional sales team for trade activation - Ensuring the utilization of Point of Purchase (POP) materials in the market and suggesting retail schemes and promotions Qualifications required for this role: - Industry Preference: FMCG / Packaged Food / Consumer Goods Companies - Locations: Kochi & Chennai - Number of Positions: 2 If you are interested in this position, please email your updated resumes to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com.,