Assistant Manager - Digital Marketing Sharekhan

5.0 - 10.0 years

5 - 10 Lacs

Mumbai, Maharashtra, India

On-site

Roles and Responsibilities: Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns. Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies. Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms. Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV. Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement. Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing. Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels. Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights. Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance. Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs. Contributing Responsibilities Support brand marketing and organic initiatives with data and performance insights. Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing. Assist in testing and implementing new marketing tools, automation platforms, and growth hacks. Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks

Posted 2 days ago

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Media Professional Creative Crest

0.0 - 1.0 years

1 - 3 Lacs

Patna

Work from Office

Female Media Reporters for on-ground news reporting and anchoring in Patna. Candidates must be confident on camera, well-groomed, and fluent in Hindi & English. Freshers with a degree in Journalism or Mass Communication are welcome.This is a full-time on-roll position with Webnewswire. Key Responsibilities: Develop and execute media strategies that align with company objectives. Create, curate, and manage content for various media platforms including print, broadcast, social media, and digital publications. Coordinate with creative teams, photographers, videographers, designers, and editors to produce high-quality content. Plan and manage media campaigns, track performance metrics, and optimize strategies for maximum reach and engagement. Collaborate with PR teams to craft press releases, story pitches, and promotional material. Monitor media coverage and stay up-to-date with media trends, competitor activities, and industry innovations. Build and maintain relationships with media agencies, journalists, influencers, and other key stakeholders. Manage media buying and ad placement for both online and offline channels. Ensure brand consistency and compliance with media regulations and copyright laws.

Posted 4 weeks ago

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