Senior Executive - Marketing Communication

Job Description

Role Overview: We are seeking a proactive and creative Marketing Communication Specialist to lead campaigns through all Social Media channels, Emails, WhatsApp Communication, Google Display Ads and Website Content, with a focus on research to gain relevant insights and trends for the campaign. This role involves creating impactful strategies to enhance customer interaction, drive traffic, and maintain a consistent brand presence across digital channels. Key Responsibilities: Email Marketing Develop email campaign strategies for engagement, branding and acquisition of Recykals products and services Develop audience-specific email copies with personalization and dynamic content strategies Write A/B testing on subject lines and content to optimize open and click-through rates Analyze email campaign performance and provide actionable insights for improvement. WhatsApp Communication: Create WhatsApp campaigns to connect with customers in real time. Track customer interactions on WhatsApp to refine messaging and strategies. Social Media and Google: Plan and execute integrated campaigns on Social Media platforms and Google. Ensure consistency in messaging and design across all channels. Work closely with cross-functional teams to align digital content with overall marketing goals. Analytics & Research: Track and report KPIs such as email open rates, click-through rates, engagement, and blog traffic. Research about industry trends, competitors campaign and share insights to integrate in the current marketing efforts. Generate insights to continuously improve existing campaign and content effectiveness. Create SEO rich content to rank Recykal website pages Qualifications: Bachelors degree in Marketing, Communications, or a related field. Proficiency in email marketing tools (e.g., Mailchimp, HubSpot), WhatsApp Business, and website analytics platforms. Preferred Skills: Knowledge of SEO, Google Analytics. Creative thinker with data-driven approach to marketing strategies.