Senior Executive , Marketing - Campaigns

ACG

4 - 7 years

4 - 5 Lacs

navi mumbai maharashtra india

Posted:15 hours ago| Platform: Foundit logo

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Skills Required

campaign management pharma marketing b2b marketing integrated marketing communication lead generation

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

Strategic & Planning

Manage
accountability for assigned verticals
, supporting business units with relevant marketing campaigns and collaterals.
Plan the
annual marketing calendar
, including product campaigns, lead targets, execution plans, and budget allocations.

Functional Responsibilities

Develop and execute
integrated B2B marketing campaign strategies
for key products and services.
Use
multi-channel marketing approaches
to achieve campaign objectives, including qualified lead generation.
Ensure
clear metrics
for each campaign and track ROI in line with pre-defined goals.
Collaborate with stakeholders across
Product Marketing, Digital Marketing, Sales, Events, Brand & Design, Content, Media/PR
, and international/regional offices.
Manage
implementation, tracking, and measurement
of campaigns on time and within budget; deliver results via presentations and share learnings for future campaigns.
Brief and manage
external agencies
(creative, digital, media planning) to deliver campaigns as per requirements.
Stay updated with
current trends in campaign marketing
, competitor mapping, and market research.

People Development & Additional Responsibilities

Undertake
special projects
or additional responsibilities as assigned, in coordination with reporting manager and HR.

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