Senior Executive - Employer Branding

Job Description

Role Overview: We are seeking a dynamic and experienced Manager/Assistant Manager to join the Employer Branding team. The ideal candidate will be a self-starter with a flair for seamless execution. A good understanding of the employer branding landscape and working with teams to develop the right content strategy is a must have. This role is for someone who is willing to roll up their sleeves, is scrappy and hands on to drive the employer branding goals for our customers. Key Responsibilities: Able to develop and execute employer branding strategies/activities to attract top talent and enhance employee engagement. Execute internal communications plan and work with teams to ensure internal brand campaign success Define social media calendars including drafting post copies, usage of hashtags, scheduling and reporting Monitor and analyze social media performance metrics to optimize campaigns and track ROI. Understand all employee review sites like Glassdoor, Indeed, Ambition Box etc. Collaborate with internal stakeholders to align employer branding initiatives with overall business objectives. Be able to organize and execute on-ground activities like recruitment events, employer branding workshops, and employee engagement programs. Prepare regular reports and presentations on employer branding activities and their impact on talent acquisition and retention. Qualifications: Bachelors degree in marketing, Communications, Human Resources, or a related field. 4+ years of experience in marketing communications, internal communications, social media marketing, and related roles. Experience in recruitment marketing is an advantage. Proven track record of successfully executing employer branding initiatives and campaigns. In-depth knowledge of social media channels, analytics tools, and reporting metrics. Excellent written and verbal communication skills with a flair for content creation and storytelling. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment. Experience in organizing and managing on-ground and online activities and campaigns. Self-motivated with a proactive attitude and the ability to work independently and part of a team.