Job
Description
Job Title: Senior Executive- E-commerce Sales & Strategy Location: Greenlands, Somajiguda Experience Required: 4 plus years Employment Type: Full-time Key Responsibilities: E-commerce Operations & Sales Strategy: Manage the complete lifecycle of e-commerce operations including inventory control, product catalog management, order processing, logistics coordination, and returns handling. Develop and execute comprehensive e-commerce sales strategies tailored to different platforms (brand website, third-party aggregators, marketplaces) to drive revenue and customer acquisition. Monitor daily sales performance, traffic, and conversion data; prepare reports to evaluate and improve campaign effectiveness and ROI. Ensure timely product listings with compelling content, accurate pricing, and high-quality images to maximize customer engagement and sales. Digital Marketing & Brand Visibility: Oversee and coordinate digital marketing efforts across social media platforms (Instagram, Facebook, Google, etc.) to drive traffic and enhance brand visibility. Collaborate with creative teams to develop engaging marketing campaigns and promotional offers aligned with seasonal trends and sales objectives. Monitor and respond to trends, customer feedback, and competitor activity to continuously optimize content and marketing strategies. Manage ad spends and evaluate performance metrics to optimize campaign effectiveness and conversion rates. Platform Management & Customer Experience: Manage brand presence and performance on all major e-commerce channels, ensuring consistency in branding, messaging, and customer service. Work with tech and support teams to enhance website usability, ensure smooth checkout processes, and maintain overall user satisfaction. Implement customer service protocols to ensure timely and effective resolution of queries, complaints, and post-sales support. Liaise with courier partners, aggregators, and internal teams to ensure seamless order fulfillment and delivery tracking. Analytics & Optimization: Analyze and interpret e-commerce KPIs (traffic, AOV, conversion rate, bounce rate, etc.) and identify growth opportunities. Use tools such as Google Analytics, Meta Business Suite, and platform dashboards to derive insights and improve performance. Proactively identify operational bottlenecks and implement data-driven solutions to enhance productivity and efficiency.
