Senior Executive - CSD Sales

About the Role

TYPICAL ROLE REQUIREMENTS

Qualification:

MBA in Sales & Marketing

Experience:

• 3 years experience in Alco - Bev sales or? > 5 years experience in consumer sales (FMCG or Telecom)

Knowledge & skills:

• Client Relationships Sales Planning Emphasizing Excellence

Best suited for someone who

• Believes in perfection when it comes to execution? Has the self-confidence to deal with people across levels? Happy to spend majority of time in the market
• Knowledge & skills: Analytical & reasoning skills? Likes to carry out analysis? Good at networking

PURPOSE OF THE ROLE

• Manage commercials of Diageo brands at CSD Depots for Defence and Para Military Forces for Western UP.

AREAS OF RESPONSIBILITY

1. Volume achievement

Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.

2. GSV / NSR

Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix. Quantitative

3. WOD

Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.

Manage the new product launches in the region.

4. Activation

Execute merchandising and promotional programs as per national and regional marketing strategies.

Responsible for timely communication of the promotional scheme to the retailers and ensuring timelyclaim settlement of the schemes.

Ensuring proper usage of brand and promotional elements.

Responsible for training, deployment and evaluation of the third party employees.

5. Reports

Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.

Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.

Keep a track on the competitor''s activity and report the same to the reporting manager.

6. RTC - QDVP Execution

Coordination with Supply, Marketing & CSD Depots ensuring continuous product availability across brand portfolio and ensuring zero business loss.

Coordination with Excise for necessary approval of Label Registrations, Permits, EVC??s, C-Forms etc.

Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt.

Quality, distribution, visibility, promotion, price and persuasion at the outlet.

Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

7. Collection

Maintain good relationship with Depots, URC??s in their respective area and keeping the trade informed about pricing, promotion schemes etc.

Ensure the collection of the outstanding from the market as per the organization''s norm.

8. Mentoring a third-party team by reviewing Daily Reports towards achieving the business objectives.