Senior Executive Brand

Role Overview: As a Senior Executive - Brand at Insight Cosmetics, you will be responsible for leading innovative marketing initiatives, enhancing brand positioning, and driving growth across digital and offline platforms in the cosmetics or retail industry. Key Responsibilities: - Develop and implement brand strategies aligned with the company's mission and long-term objectives. - Lead social media and influencer marketing campaigns focusing on performance-driven outcomes. - Enhance product visibility through paid marketing, public relations, and mall kiosk promotions. - Collaborate with various teams such as design, production, e-commerce, and offline to introduce new products and stores. - Analyze market trends and campaign performance to optimize brand messaging and innovation. - Ensure consistent brand representation across all touchpoints, including digital creatives and retail presence. Qualifications Required: - Minimum 5 years of experience in brand marketing within the cosmetics or retail industry. - MBA/PGDM in Marketing. - Proficiency in Meta Business Tools, Google Analytics, and social media analytics. - Strong communication, leadership, and creative problem-solving abilities.,