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Senior Email Marketing Specialist ll

Senior Email Marketing Specialist ll

Ebizon Net Info

5 - 6 years

3 - 7 Lacs

noida

Posted:6 days ago| Platform:

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Skills Required

marketing manager automation campaign management consulting sms html customer service microsoft analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a Senior Email Marketing Specialist with 5 6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital . The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory .
Key Responsibilities:
Strategy & Planning

Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
Own the lifecycle roadmap for assigned brands.

Execution & Campaign Management

Build, test, and launch campaigns and automated flows.
Use dynamic personalization, segmentation, and scoring.
Maintain campaign calendars and run A/B tests.

Data, Segmentation & Integrations

Use Dotdigital s RFM models, segment builder, and data syncing.
Work with integrations (Shopify / Magento / BigCommerce / CRM / APIs).
Maintain list hygiene and follow deliverability best practices.

Analytics & Optimization

Track performance: OR, CTR, CVR, revenue attribution, ROI.
Improve inbox placement & sender reputation.
Deliver performance insights and recommendations.

Collaboration & Leadership

Work with design, content, and development teams.
Mentor junior team members.
Participate in client calls and strategy reviews.

Skills & Requirements:
Must-Have

5 6 years in email marketing.
Minimum 2 years dedicated Dotdigital experience.
Strong automation, segmentation & personalization skills.
Good understanding of eCommerce or B2B journeys.
Basic intermediate HTML email editing.
Solid grasp of deliverability and performance analytics.

Nice-to-Have

Experience in Klaviyo, HubSpot, Mailchimp, or Braze.
Knowledge of SMS, WhatsApp & omnichannel journeys.
Experience with CDPs or CRM systems.
Relevant certifications (Dotdigital, HubSpot, etc.)

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Senior Email Marketing Specialist ll