Senior Email Marketing Specialist

You will be responsible for planning, designing, and executing international email campaigns. This includes managing audience segmentation, personalization, and A/B testing. Your role will involve tracking and analyzing key performance indicators such as open rates, click-through rates, and conversions. You will need to develop and present reports on the effectiveness of campaigns. Additionally, you will be required to maintain and enhance automation processes to ensure data integrity and compliance. Staying updated on industry trends, best practices, and SEO principles is essential. Collaboration with content, design, and product teams for brand alignment is a key aspect of this role. - Plan, design, and execute international email campaigns - Manage audience segmentation, personalization & A/B testing - Track & analyze KPIs (open rates, CTR, conversions) - Develop & present reports on campaign effectiveness - Maintain and enhance automation processes, ensuring data integrity & compliance - Stay updated on industry trends, best practices & SEO principles - Collaborate with content, design & product teams for brand alignment You should have at least 5 years of experience in email marketing with an international focus. Expertise in HubSpot, Mailchimp, and Salesforce Marketing Cloud is required. Strong knowledge of SEO and its impact on email marketing is essential. Skills in analytics, reporting, and campaign optimization are a must. Knowledge of HTML/CSS for email design is preferred. Strong project management skills with the ability to handle multiple campaigns simultaneously are necessary. A creative, proactive, and problem-solving mindset will be beneficial in this role. - 5+ years of email marketing experience (international focus) - Expertise in HubSpot, Mailchimp, Salesforce Marketing Cloud - Strong knowledge of SEO & its impact on email marketing - Skilled in analytics, reporting & campaign optimization - Knowledge of HTML/CSS for email design - Strong project management skills (multi-campaign handling) - Creative, proactive & problem-solving mindset Unfortunately, there are no additional details of the company mentioned in the provided Job Description.,