Senior Email Marketing Specialist

UWorld

5 - 10 years

7 - 10 Lacs

hyderabad

Posted:14 hours ago| Platform:

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Skills Required

analytical skills b2b nursing email marketing marketing campaigns automation tools management digital marketing salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business s online platforms.
Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis.
Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Plan, execute, and measure experiments and conversion tests.
Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates.
Use benchmark data from internal and external sources and research and evaluate market behavior, trends, and competitors to identify opportunities for improvement.
Develop and measure key metrics around the business including deliverability, user acquisition, conversion rates, account engagement and engagement rates.
Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Collaborate effectively with US-based stakeholders to align on strategies and execution.

Minimum Education Required:

Master s/Bachelor s in marketing, digital marketing, communications, business, or any relevant field.

Required Skills:

Strong analytical skills and data-driven thinking.
Ability to interact, communicate, and present ideas in a collaborative environment.
Solid organizational, planning, and self-motivation skills.
Excellent verbal and written communication skills.
Ability to multitask and perform under tight deadlines.

Minimum Experience Required:

5+ years of experience in email marketing, with a strong portfolio of successful campaigns
Strong experience with marketing automation tools and sales CRMs (preferably Pardot and Salesforce).
Extensive experience with effective digital marketing copy and behavioral triggers.
Demonstrable experience generating high-performing demand gen campaigns.
Experience in managing B2B outreach cadences and/or Account Based Marketing (ABM) campaigns and tools
Demonstrable experience of moving prospects through all stages of the marketing funnel.

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