Senior Email Marketing Specialist

5 - 10 years

5 - 10 Lacs

hyderabad telangana india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

email marketing data analysis lead generation digital marketing campaigns b2b/b2c activities implementations

Work Mode

On-site

Job Type

Full Time

Job Description

  • Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business s online platforms.
  • Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis.
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Plan, execute, and measure experiments and conversion tests.
  • Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates.
  • Use benchmark data from internal and external sources and research and evaluate market behavior, trends, and competitors to identify opportunities for improvement.
  • Develop and measure key metrics around the business including deliverability, user acquisition, conversion rates, account engagement and engagement rates.
  • Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Collaborate effectively with US-based stakeholders to align on strategies and execution.

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