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Arctic Wolf Networks
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Senior Email Communications Specialist - Global Nurture Programs

Senior Email Communications Specialist - Global Nurture Programs

Arctic Wolf Networks

5 - 7 years

7 - 9 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

global marketing career development automation information security marketing operations genetics medical insurance security operations product marketing salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Primary Responsibilities and Duties

Design, build and optimize the multi-step nurture journeys for different personas, segments and funnel stages

Operate in an always-on, iterative model where we are adjusting comm unications, offers and content based on how nurture streams are performing.

Own list import and cleaning process for Marketing campaigns into Marketo

Plan, create, and deploy targeted email campaigns, including newsletters, product announcements, and automated drip series

Partner with Senior Marketing Analyst, content and product marketing to map relevant assets to each stage of the journey

Partner with Senior Marketing Analyst to l eve rage dynamic content and behavioral triggers to deliver personalized experiences

Align nurture strategy with GTM priorities, lead scoring models and funnel velocity goals

Maintain a consistent voice, tone and brand alignment across all touchpoints

Support the b uild and manage ment of nurture workflows in marketing automation platforms ( e.g. Marketo)

Run A/B and multivariate tests on subject lines, content offers, CTAs and timing.

QA Marketo Campaign programs post build, provide feedback to stakeholders

Track performance of nurture streams across KPIs like engagement, MQLs, Qualified Pipeline and Revenue

Provide regular reporting, insights and recommendations to marketing leaders

Key Skills

Familiarity with B2B marketing, lead generation and sales processes.

Understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity . Experience in global marketing and demand generation.

Capacity to analyze data, extract insights, and make data-driven decisions to optimize campaigns and identify improvement areas.

Manag e multiple projects and events simultaneously, ensuring clear and proactive communication to meet deadlines

Must be comfortable in a fast-paced environment inclusive of tight deadlines and turnaround times. Able to solve problems, juggle priorities, and keep a cool head in the sometimes-chaotic world of events . Ability to adjust strategies and tactics based on market changes, emerging trends, and feedback.

Communicate effectively with stakeholders , diverse teams, and external partners internally and externally .

Builds and maintains program-level budget.

Key Competencies

Drive for Results

Peer Relationships

Organizational Agility

Minimum Qualifications

Bachelor s D egree in Marketing , Business Administration , Communications , or related field.

5-7+ years experience in Marketing Operations

Deep understanding of email communications, marketing automation and workflows

Natural inquisitiveness to find areas that can be improved and building a plan to deliver on improvements

Preferred Qualifications

Experience with Salesforce, Marketo, and Tableau with the ability to learn new software quickly

Experience working for cloud services/security technology company with mid-market focus

Environment and Physical Demands

Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.

Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.

If located in a company office, often requires the mobility to physically navigate the space .

In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.

May include moving or lifting of 25 pounds or less ( e.g. office chair , reams of paper) .

Travel Requirements

Exemption Status to be reviewed by Legal

Exempt

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