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The Coca Cola Company
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Senior Director, C&CL - Large Retail Customers

Senior Director, C&CL - Large Retail Customers

The Coca Cola Company

3 - 6 years

5 - 8 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

agency management brand management shop floor focus agile business planning customer engagement operations channel development system expert

Work Mode

Work from Office

Job Type

Full Time

Job Description

Focus, Scope, Impact:

Lead, design and implement integrated consumer-centric strategies for Large Retail Channel Customers to drive sustainable revenue and margin growth, win share and drive basket incidence.
Responsible for stewarding the relationship with key stakeholders across the customers and leading the team to build best in class value-based relationships
Bring the voice of the customer into our TCCC program design early to ensure we are thinking customer back and maximizing relevance and execution at the POP/ shop floor
Partner with OU category leads on occasion-centric activation on key categories to deploy through the channel with an integrated through the line approach (including experiential marketing)
Be the System expert on the channel, able to reflect a consumer, shopper and customer perspective as well as a System execution capability within the channel.

Key Deliverables:

Customer-relevant occasion and portfolio development plans
Long range and annual planning for the channel customer
All customer TOT negotiation
Ownership of channel and customer metrics and analyses including price tracking, agreement compliance, fill rates + advanced analytic based approaches to drive category planning and customer negotiation
Defining shopper relevant category bundles and mechanics an impactful calendar of activation that ties in with the customers activation cycles and briefing marketing accordingly for communications requirements and in outlet experiential requirements + aligning execution requirements with channel leads, country operations and bottler(s).
Driving clarity on the channel Revenue pools/ Targeting of occasions, shopper types, bold OBBPC approaches to drive the right assortment, SKU optimization innovation, terms and conditions and promo mechanics and spends. Wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with large retailers
Co-developing and aligning channel development business plan with bottlers, including brand and package portfolio priorities and activation plans.

Qualifications Requirements

15+ years of leadership experience in customer, commercial, operational marketing.
Strong planning and collaboration skills
Strong customer understanding from an execution perspective
Ability to think from planning to execution and solid system commercial and brand management
Desirable to have candidates with Bottler experience

Communication Focus

Internal communication includes providing direction to marketing for communications needs for the path to purchase activation.
External communication includes customer engagement, agency management
Influencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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Senior Director, C&CL - Large Retail Customers