Senior Director - Analytics

Role :Technical Product Manager MarTech

• Own product strategy and roadmap for data-centric MarTech solutions
• Translate business requirements into clear product specifications, data models, and technical workflows.
• Partner with

  engineering, data science, and ML teams

  to design scalable data pipelines, models, and APIs.
• Define KPIs, success metrics, and ensure product decisions are

  data-driven

  .
• Evaluate new technologies (ML platforms, cloud data warehouses, CDPs, DCRs, AI frameworks) to shape product capabilities.
• Collaborate with cross-functional stakeholders business, sales, and marketing to align on priorities.
• Drive experimentation frameworks (A/B testing, model performance tracking, attribution) to validate product decisions.
• Ensure compliance with data privacy/security standards (GDPR, DPDP, HIPAA where relevant).

• 6 10 years

  total experience, with

  2 4 years

  in Product Management for data/AI/tech products.
• Strong understanding of

  data engineering workflows

  (ETL, pipelines, APIs, cloud platforms GCP / AWS / Azure / Snowflake / Databricks).
• Exposure to

  ML/NLP/CV models

  and ability to evaluate model design/performance with data science teams.
• Proven experience defining product requirements, writing PRDs, and working in agile environments.
• Strong technical fluency: SQL, API concepts, data modeling, familiarity with ML lifecycle.
• Excellent stakeholder management, storytelling, and problem-solving skills.

• Experience in

  MarTech/AdTech

  (CDPs, DMPs, CRM, attribution, campaign optimization, data clean rooms).
• Exposure to identity resolution, audience segmentation, and personalization systems.
• Understanding of marketing measurement, attribution, and consumer data ecosystems.

• Be part of

  Choreograph

  the data and technology product team of

  WPP

  , the world s largest marketing and media services group. Learn more: choreograph.com.
• Unique opportunity to work at the

  intersection of Marketing, Media, and Technology

  a rare and powerful combination for building next-generation MarTech products.
• Hands-on exposure to cutting-edge

  data, AI, and cloud platforms

  , while solving largescale, real-world marketing challenges for global brands.
• A collaborative environment with autonomy, ownership, and growth opportunities across both technology and business dimensions.